Marketing Director


Position: Marketing Director

Effective: 06/14/2017

Categories: Sales & Marketing

Experience: Mid-Level

Employment Type: Full time – Salary

Location: HQ in Ann Arbor, MI

Report to: VP Sales and Marketing

Description: Aquaro Histology Inc. is seeking a smart, motivated, energetic, team-oriented individual to lead and to build our Marketing Department. We are a startup company in Ann Arbor, MI developing, manufacturing and selling products & devices to streamline histology. We are releasing an automated section mounting device that, when paired with a microtome, automates the tissue sectioning and slide mounting process.

The Marketing Director is responsible for:
1.  Planning and implementing communication strategies
2.  Developing, implementing and measuring success of customer acquisition and retention
3.  Event and advertising planning and delivery
4.  Strategic and tactical marketing plans and implementation

Responsibilities:

  • Build and manage content and editorial calendar to attract a qualified audience to company website, white papers, webinars, etc.
  • Generate new leads by converting site traffic from landing pages and other calls to action
  • Manage social media efforts of the company
  • Search engine optimization
    • Optimizing content for search engines
    • Conducting analytical projects to improve strategies
    • Manage and improve organic search engine performance
    • Stay current on trends and changes regarding SEO
  • Coordinate efforts and contributing to resources to drive leads and awareness (whitepapers, guides, etc.)
  • Collaborate with internal and external resources to produce relevant content to support the installed base and move leads to opportunities
  • Manage email campaigns, including design, call to action, content, and message consistency
  • Conduct prospect and customer interviews to keep abreast of trends, needs, and pain points to assist in further product and content development
  • Serve as an editor of all customer facing content
  • Nurture KOLs and work to produce whitepapers and other content with their input
  • With VP Sales and Marketing prepare reports on marketing efforts for the Board of Directors
  • Design and implement analytics for all marketing efforts, set goals and success metrics for marketing activities, and communicate status on goals to stakeholders

Personnel Management:

  • Will help manage relationships with outside marketing resources to include consultants and creative staff
  • Future expansion may include direct reports

Qualifications / Critical Competencies

  • BA/BS degree; advanced degree in a biological science or MBA a plus
  • Five-plus years’ experience in inbound marketing, SEO, marketing analytics required
  • Excellent communication skills, both verbal and written
  • Comfortable with Windows environment, Word, Excel, Outlook
  • A plus, knowledge of SalesForce.com and of Apple operating systems a plus

Salary/Wage Range: Salary commensurate with experience/education

How to apply: Email your resume and cover letter to jobs (at) aquarobio (dot) com